Blue Ocean Thinking

Especially smaller companies tend to develop their strategy around existing people and don’t reach out to hire the right people to make their strategy happen. It’s very tempting to create positions specifically suited for long-time employees. There is certainly nothing wrong with keeping the same people in a company for many years, thereby building a highly dedicated team IF (!) they fit the requirements or if they can fit the business needs with a little help and training.

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Many companies pursue pure follower strategies – they don’t design their products and their market approach around their main customer group, instead they only follow the market leaders.

What does this mean?

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